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T1  - Get some respect – buy organic foods! When everyday consumer choices serve as prosocial status signaling 
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UR  - http://hdl.handle.net/10138/335563 
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A1  - Luomala, Harri; Puska, Petteri; Lähdesmäki, Merja; Siltaoja, Marjo; Kurki, Sami 
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Y1  - 2020 
LA  - eng 
AB  - Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach al... 
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KW  - 416 Food Science; 5141 Sociology; Food; Consumer image; Costly signaling; Status; Organic; Prosociality; PURCHASE INTENTION; BEHAVIOR; TASTE; BRAND PERSONALITY; GREEN; IMPRESSION MANAGEMENT; VALUES; PRODUCT EVALUATION; MOTIVES; CONSUMPTION; 511 Economics 
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