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T1  - ICT as a catalyst for service business orientation 
SN  -  / 0885-8624 
UR  - http://hdl.handle.net/10138/40709 
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A1  - Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko 
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PB  - Emerald Group Publishing Ltd 
Y1  - 2013 
LA  - eng 
AB  - Purpose – Information and communication technology (ICT) is a key enabler for new product- and process-oriented services. The article investigates how ICT can enable service differentiation and in doing so act as a catalyst for a service business orientation. Design/methodology/approach – A qualitative, multi-case research design with eight multinational goods manufacturers. Findings –Two distinct types of service-oriented differentiation are identified; services in support of the product (SSP),... 
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KW  - KOTA2013; Equis Base Room; PREM2013 
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