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T1  - Images of Strategy Employees' Interpretations of Strategy within one Organisation 
SN  -  /  
UR  - http://hdl.handle.net/10138/10541 
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A1  - Justén, Selina 
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PB  -  
Y1  - 2005 
LA  - en 
AB  - In this study, the employees within Wärtsilä Service Business unit were interviewed in order to find out their images of a strategy and the corporate strategy. The aim was to find out whether the employees share a similar view of the corporate strategy and investigate the interpretative side of strategy in the theoretical framework of social representations.

An intention was also to find out the lay theories of the participants on a strategy and the corporate strategy and compare them with th... 
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IS  -  
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OP  -  
KW  - organisation - strategy; grounded theory; social representations; organisaatiot; strategia; sosiaaliset representaatiot; sosiaalisten representaatioiden teoria; mielikuvat - yritysstrategiat; työntekijät; toimihenkilöt; haastattelut 
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ER  -