TY  -  
T1  - Information Search and Personalization in Electronic Commerce 
SN  -  /  
UR  - URN:ISBN:978-951-51-7913-5; http://hdl.handle.net/10138/340201 
T3  -  
A1  - Basu, Shreya 
A2  -  
PB  - Helsingin yliopisto 
Y1  - 2022 
LA  - eng 
AB  - This thesis studies consumer search behaviour online and its implications on firm performance. The first chapter introduces the overarching topic, providing an overview of the research methodology and key findings. The second chapter examines behavioural implications of consumer types on information search and choice of smartphones online, using demographic, behavioral, browsing history, and detailed product data under laboratory settings. The key finding suggests that opposing personal traits s... 
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OP  -  
KW  - economics 
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