TY - T1 - Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012 SN - 978-952-232-170-1 / UR - http://hdl.handle.net/10138/34616 T3 - Conference Proceedings A1 - Mickelsson, Jacob; Helkkula, Anu A2 - PB - Hanken School of Economics Y1 - 2012 LA - en AB - ... VO - IS - SP - OP - KW - service marketing; innovative service perspectives N1 - PP - ER -