TY  -  
T1  - Kauppatavarana rakkaus : Anni Polva -brändin rakentuminen 1940–60-luvulla 
SN  -  /  
UR  - URN:ISBN:978-951-51-4780-6; http://hdl.handle.net/10138/297671 
T3  -  
A1  - Vikström, Tarja 
A2  -  
PB  - Helsingin yliopisto 
Y1  - 2019 
LA  - fi 
AB  - Anni Polva was a Finnish author who wrote children’s literature and romantic novels from 1945 to the early 1990’s. This study analyzes Anni Polva’s romantic novels from the late 1940s to the turn of the 1970s and argues that by the end of the period the author name Anni Polva formed a brand. The study examines the Anni Polva brand from the perspective of production process, marketing strategy, the audience, and the critical reception of the works.

Brand is defined as a relationship and interact... 
VO  -  
IS  -  
SP  -  
OP  -  
KW  - Historia 
N1  -   
PP  -  
ER  -