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T1  - Low alcohol wine consumption in Finland 
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UR  - URN:NBN:fi:hulib-202011114429; http://hdl.handle.net/10138/321285 
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A1  - Hyytiäinen, Johanna 
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PB  - Helsingin yliopisto 
Y1  - 2020 
LA  - eng 
AB  - Since January 2018, all alcoholic beverages containing a maximum of 5.5% alcohol by volume (ABV) have been allowed to be sold in grocery stores in Finland due to the new Alcohol Act. Subsequently, 5.5% ABV wines entered the market in Finland in 2018. To examine both the demand and supply sides of low alcohol wines, this thesis presents results from an analysis of consumers’ stated preferences and retail store managers’ stated preferences. In particular, it aims to provide insights into consumers... 
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KW  - low alcohol wines; Alko; new Alcohol Act; subjective wine knowledge; stated preferences; consumers; retail store managers; grocery stores; Elintarviketalous ja kulutus; Food Economy and Consumption; Livsmedelsekonomi och konsumtion; Elintarviketalouden ja kulutuksen maisteriohjelma; Master's Programme in Food Economy and Consumption; Magisterprogrammet i livsmedelsekonomi och konsumtion 
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