TY  -  
T1  - Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications 
SN  - 978-952-232-061-2 / 0357-4598 
UR  - http://hdl.handle.net/10227/412; URN:ISBN:978-952-232-061-2 
T3  - WP/542 
A1  - Grönroos, Christian; Ravald, Annika 
A2  -  
PB  - Hanken School of Economics 
Y1  - 2009 
LA  - en 
AB  - The discussion of a service-dominant logic has made the findings of decades of service marketing research a topic of interest for marketing at large. Some fundamental aspects of the logic such as value creation and its marketing implications are more complex than they have been treated as so far and need to be further developed to serve marketing theory and practice well. Following the analysis in the present article it is argued that although customers are co-producers in service processes, acc... 
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IS  -  
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OP  -  
KW  - Service logic; service-dominant logic; service marketing; marketing theory 
N1  -   
PP  -  
ER  -