TY  -  
T1  - Moral Markets and the New Search for Legitimacy by the Multinational Corporations 
SN  -  /  
UR  - http://hdl.handle.net/10138/11640 
T3  -  
A1  - Kulonen, Minna 
A2  -  
PB  -  
Y1  - 1999 
LA  - en 
AB  - The thesis focuses on the sociopolitical value promotion by the multinational corporations, which according to the recent research has increased during 1990's. The phenomena is analysed with the help of the concept of 'moral markets', which refers to the continual flux of the contemporary moral values. The moral values are created and enhanced by the actors at the moral markets.

The study is the so called pilot study on the phenomena, which has just begun to develop and of which there exists ... 
VO  -  
IS  -  
SP  -  
OP  -  
KW  - multinational corporations; legitimation; values; marketing; systems theory; internet; kansainväliset yritykset; legitimiteetti; arvot; markkinointi; systeemiteoria 
N1  -   
PP  -  
ER  -