TY - T1 - Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts SN - / UR - http://hdl.handle.net/10138/161299 T3 - A1 - Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio A2 - PB - Elsevier Inc Y1 - 2016 LA - eng AB - Many businesses today recognize the increased significance of service and the transition toward service orientation. Nonetheless, organizational practitioners frequently encounter problems managing this shift and seizing service-related business opportunities. This practical relevance, together with many still-unanswered service research questions, has inspired the preparation of this special section that advances the extant literatures on business services. We finish by providing a research age... VO - IS - SP - OP - KW - 512 Business and Management; Business-to-business services; Industrial service; Service marketing; Service innovation; Service purchasing; Research inquiry; KOTA2016? N1 - PP - ER -