TY  -  
T1  - Promoting Sustainable Consumer Behaviour Through the Activation of Injunctive Social Norms: A Field Experiment in 19 Workplace Restaurants 
SN  -  /  
UR  - http://hdl.handle.net/10138/335985 
T3  -  
A1  - Salmivaara, Laura; Lankoski, Leena 
A2  -  
PB  -  
Y1  - 2021 
LA  - eng 
AB  - Since production and consumption are co-dependent parts of the same system, businesses often need to complement their production-side sustainability initiatives with accompanying measures aimed at promoting sustainable consumption. As a potential, low-cost measure of steering consumer choice we studied the activation of injunctive social norms by conducting a field experiment (N = 1,289) in 19 workplace restaurants. The aim was to investigate whether the presence and absence of two injunctive no... 
VO  -  
IS  -  
SP  -  
OP  -  
KW  - 1172 Environmental sciences 
N1  -   
PP  -  
ER  -