TY  -  
T1  - Simulating and Forecasting the Demand for New Consumer Durables 
SN  - 951-555-825-5 / 0357-5764 
UR  - http://hdl.handle.net/10227/239; URN:ISBN:951-555-825-5 
T3  - Research Reports 
A1  - Lerviks, Alf-Erik 
A2  -  
PB  - Svenska handelshögskolan 
Y1  - 2004 
LA  - en 
AB  - A diffusion/replacement model for new consumer durables designed to be used as a long-term forecasting tool is developed. The model simulates new demand as well as replacement demand over time. The model is called DEMSIM and is built upon a counteractive adoption model specifying the basic forces affecting the adoption behaviour of individual consumers. These forces are the promoting forces and the resisting forces. The promoting forces are further divided into internal and external influences. ... 
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KW  - consumer durables; diffusion of innovations; adoption behaviour; interpersonal communication; word of mouth; diffusion models; growth curve models; simulation models; forecasting; calibration; replacement demand; Marketing 
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ER  -