TY  -  
T1  - Social Media Data Can Be Used to Understand Tourists’ Preferences for Nature-Based Experiences in Protected Areas 
SN  -  / 1755-263X 
UR  - http://hdl.handle.net/10138/208062 
T3  -  
A1  - Hausmann, Anna; Toivonen, Tuuli Kaarina; Slotow, Rob; Tenkanen, Henrikki Toivo Olavi; Moilanen, Atte Jaakko; Heikinheimo, Vuokko Vilhelmiina; Di Minin, Enrico 
A2  -  
PB  -  
Y1  - 2017 
LA  - eng 
AB  - Can social media data be used as an alternative to traditional surveys to understand tourists’ preferences for nature-based experiences in protected areas? We explored this by comparing preferences for biodiversity obtained from a traditional survey conducted in Kruger National Park, South Africa, with observed preferences assessed from over 13,600 pictures shared on Instagram and Flickr by tourists visiting the park in the same period. We found no significant difference between the preferences ... 
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KW  - 1172 Environmental sciences; 1181 Ecology, evolutionary biology; 519 Social and economic geography 
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