TY  -  
T1  - Sweet taste of prosocial status signaling : When eating organic foods makes you happy and hopeful 
SN  -  /  
UR  - http://hdl.handle.net/10138/321625 
T3  -  
A1  - Puska, Petteri; Kurki, Sami; Lähdesmäki, Merja; Siltaoja, Marjo; Luomala, Harri 
A2  -  
PB  -  
Y1  - 2018 
LA  - eng 
AB  - As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to be seen. First, we examine how activating a motive for status influences prosocial organic food preferences. Then, we examine how the social visibility of the choice (private vs. public) affects these preferences. We found that when consumers' desire for status was elicited, the... 
VO  -  
IS  -  
SP  -  
OP  -  
KW  - Organic food; Prosocial signaling; Status; Motivational priming; Senso-emotional experience; Nonconscious behavior; CONSUMER-BEHAVIOR; CONSPICUOUS CONSERVATION; COMPETITIVE ALTRUISM; SOCIAL FACILITATION; PURCHASE INTENTION; LUXURY BRANDS; CONSUMPTION; CHOICE; GREEN; EMOTIONS; 416 Food Science; 515 Psychology 
N1  -   
PP  -  
ER  -