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T1  - The Past as a Means of Persuasion : Visual Political Rhetoric in Finnish Dairy Product Advertising 
SN  -  /  
UR  - http://hdl.handle.net/10138/303844 
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A1  - Hakoköngäs, Juho Eemeli; Sakki, Inari 
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PB  -  
Y1  - 2019 
LA  - eng 
AB  - This study investigates the role of advertising and visual rhetoric in political persuasion. Analysis of Finnish dairy product video advertisements from 2010–2016 focuses on those that exploit time as the main reference framework. A better understanding of how advertising is used as a tool of political persuasion is sought by exploring the following questions: How are advertisements used in political communication? How is time used as a means of persuasion in advertising? What role do visual rhe... 
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KW  - 5144 Social psychology; visual rhetoric; political communication; social representations; advertising; visual analysis 
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ER  -