TY  -  
T1  - The importance of CSR practices and their impact on corporate image in the outdoor advertising industry 
SN  -  /  
UR  - URN:NBN:fi:hulib-202203041396; http://hdl.handle.net/10138/341270 
T3  -  
A1  - Pirhonen, Katri 
A2  -  
PB  - Helsingin yliopisto 
Y1  - 2021 
LA  - eng 
AB  - The topic of this master’s thesis is the importance of CSR practices and their impact on corporate image in the outdoor advertising
industry, focusing on two research questions:
1. What CSR practices are often adopted in the outdoor advertising companies?
2. Which CSR practices adopted most matter for their customers/business partners and how do the outdoor advertising companies’
CSR practices have an influence on their images?
The study uses JCDecaux and Clear Channel as case studies which... 
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KW  - corporate social responsibility; outdoor advertising; JCDecaux; Clear Channel; desk research; investigation; questionnaire; Maatalousekonomia; Agricultural Economics; Lantbruksekonomi; Maatalous-, ympäristö- ja luonnonvaraekonomian maisteriohjelma; Master´s Programme in Agricultural, Environmental and Rescource Economics); Magisterprogrammet i lantbruks -, miljö- och naturresursekonomi 
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