TY  -  
T1  - Tilltal i reklamfilm : Du-reformen i ett historiskt perspektiv 
SN  -  /  
UR  - URN:ISBN:978-951-51-4629-8; http://hdl.handle.net/10138/260548 
T3  -  
A1  - Fremer, Maria 
A2  -  
PB  - Helsingin yliopisto 
Y1  - 2018 
LA  - sv 
AB  - The cultural emancipation of the 1960s changed the speech culture in Europe, and even more so in the Nordic countries. In Sweden, address practices underwent a change from an intricate system of honorifics, titles and names, to a nearly universal use of the informal 2nd person singular du. This process, often called the “du-reform”, was more forceful than the corresponding processes of informalization around the same period in other languages, e.g. in English, French, and German. The Swedish du-... 
VO  -  
IS  -  
SP  -  
OP  -  
KW  - nordiska språk 
N1  -   
PP  -  
ER  -