TY - T1 - Ulkoisen työnantajakuvan kehittäminen ja arviointi rekrytointiprosessin näkökulmasta : Case Finrail Oy SN - / UR - URN:NBN:fi:hulib-201508133500; http://hdl.handle.net/10138/156201 T3 - A1 - Kontinen, Hanna A2 - PB - Helsingfors universitet Y1 - 2015 LA - fin AB - The changes in working life have set new kind of challenges for applicant attraction and recruiting. Therefore, organizations have started to invest more and more on the assessment and development of their attractiveness. The employment image can be considered as a key factor of this process. Previous studies have shown that the measures made especially in the early stages of the recruitment process have significant impact on employment image, corporate image, organizational attractiveness and t... VO - IS - SP - OP - KW - Työnantajamielikuva; työnantajakuvan kehittäminen; rekrytointi; rekrytointikuva; Education; Kasvatustiede; Pedagogik N1 - PP - ER -