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T1  - Unobserved preferences and dynamic platform pricing under positive network externality 
SN  -  / 1385-9587 
UR  - http://hdl.handle.net/10138/332652 
T3  - NETNOMICS: Economic Research and Electronic Networking 21, 37-58 
A1  - Huuki, Hannu; Svento, Rauli 
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PB  - Springer 
Y1  - 2020 
LA  - en 
AB  - We study the dynamic optimization of platform pricing in industries with positive direct network externalities. The utility of the network for the consumer is modeled as a function of three components. Platform price and participation rate affect the consumer’s decision to join the platform. The platform operator is assumed to know the consumer’s sensitivities with respect to these components. In addition, the consumer’s utility is a function of other attributes, such as network privacy policies... 
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KW  - dynamic pricing; network externality; unobserved preferences; electricity market; demand side management; prices; consumers; pricing; customers; consumer behaviour; electricity market; environmental policy; marketing; corporate strategies; customer orientation; privacy; consumer prices; launching (marketing); environmental effects; hinnat; asiakkaat; kuluttajat; hinnoittelu; lanseeraus; markkinointi; ympäristövaikutukset; palvelut; alustatalous; kuluttajakäyttäytyminen; sähkömarkkinat; energiamarkkinat; dynaamisuus 
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