TY  -  
T1  - Using consumption and reward simulations to increase the appeal of plant-based foods 
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UR  - http://hdl.handle.net/10138/324872 
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A1  - Papies, Esther K.; Johannes, Niklas; Daneva, Teya; Semyte, Gintare; Kauhanen, Lina-Lotta 
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Y1  - 2020 
LA  - eng 
AB  - The production of meat is a main contributor to current dangerous levels of greenhouse gas emissions. However, the shift to more plant-based diets is hampered by consumers finding meat-based foods more attractive than plant-based foods. How can plant-based foods best be described to increase their appeal to consumers? Based on the grounded cognition theory of desire, we suggest that descriptions that trigger simulations, or re-experiences, of eating and enjoying a food will increase the attracti... 
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KW  - Sustainability; Grounded cognition; Plant-based food; Consumer behaviour; Open science; Food choice; Vegan; Vegetarian; ENVIRONMENTAL IMPACTS; MENTAL SIMULATION; TASTE PERCEPTION; HEALTH; MEAT; INFERENCES; VEGETARIAN; ATTITUDES; CHOICE; HABIT; 515 Psychology 
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