TY  -  
T1  - What is A Virtual Service?- Broadening the Perspective on Technology-Based Services 
SN  - 951-555-651-1 / 0357-4598 
UR  - http://hdl.handle.net/10227/136; URN:ISBN:951-555-651-1 
T3  - Working Papers 
A1  - Isoniemi, Kristina; Snellman, Kaisa 
A2  -  
PB  - Svenska handelshögskolan 
Y1  - 2000 
LA  - en 
AB  - This article expands the discussion of the impact of technology on services and contributes to a broader comprehension of the nature of virtual services. This is done by discovering dimensions that distinguish physical services from virtual services, i.e. services that are distributed by electronic means and where the customer has no direct human interaction with the service provider. Differences in the core characteristics of services, servicescape and service delivery are discussed. Moreover, ... 
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KW  - virtual services; technology; service marketing; Internet services; Marketing 
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