TY  -  
T1  - Where Is Best? : A critical deconstruction of nation brand rankings, and the creation of a less theoretically flawed index of European country brand strength 
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UR  - URN:NBN:fi:hulib-202007073629; http://hdl.handle.net/10138/317494 
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A1  - Davies, Caelum John 
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PB  - Helsingin yliopisto 
Y1  - 2020 
LA  - eng 
AB  - Where is best? Much like the pay-for-access services, profiteering, and mystery that in-part defines the nation brand ranks that form the subject of this work; cross my palm with enough money and it might just be you when the results of this work’s index are revealed! 

Provocation aside; the concepts of nation branding and nation brands have quickly entered the spotlight of the world’s stage since Anholt first coined the term in 1996. Quickly, it has become big business. From Cool Britainia t... 
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KW  - Country Brand; Country Branding; Nation Brand; Nation Branding; Indexing; Ranking; Black Boxing; Soft Power; Public Diplomacy; Geoeconomics; Social Sciences Study Track; Social Sciences Study Track; Social Sciences Study Track; Euroopan ja pohjoismaiden tutkimuksen maisteriohjelma  (European and Nordic Studies); Master's Programme in European and Nordic Studies; Magisterprogrammet i Europa- och Nordenstudier 
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