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T1  - Why do people buy organic food? : The moderating role of environmental concerns and trust 
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UR  - http://hdl.handle.net/10138/320396 
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A1  - Tandon, Anushree; Dhir, Amandeep; Kaur, Puneet; Kushwah, Shiksha; Salo, Jari 
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PB  -  
Y1  - 2020 
LA  - eng 
AB  - Although consumer interest in organic food has risen over time, resulting in a generally positive attitude toward these organic food products, scholarly research suggests a comparatively low volume of its consumption in the market. This has resulted in an urgent need to study the motivations which enhance consumers' proclivity to purchase food items produced organically. The current research attempts to understand potential associations between motivations (intrinsic and extrinsic), attitude, an... 
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KW  - Buying behaviour; Environmental concerns; OOrganic food; Self-determination theory; Trust; SELF-DETERMINATION THEORY; WILLINGNESS-TO-PAY; PURCHASE INTENTIONS; INDIAN CONSUMERS; CONSUMPTION; BEHAVIOR; DETERMINANTS; MOTIVATIONS; ATTITUDES; ANTECEDENTS; 512 Business and Management; 416 Food Science 
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ER  -