TY  -  
T1  - Yritysasiakkaan arvon muodostuminen luontomatkailupalvelusta : palvelukeskeisen liiketoimintalogiikan näkökulma 
SN  -  /  
UR  - URN:ISBN:978-952-10-9789-8; http://hdl.handle.net/10138/42944 
T3  -  
A1  - Alakoski, Leena 
A2  -  
PB  - Helsingin yliopisto 
Y1  - 2014 
LA  - fi 
AB  - The value creation of a business customer in nature-based tourism service   The service-dominant logic perspective 

The aim of the research is to enhance knowledge about the value creation of customers from the service-dominant logic perspective. The theory development has caused a paradigm shift in marketing in the 2000 s. The research context is in nature-based tourism service which is offered as a commercial service in connection with group business travel. The target group of the research... 
VO  -  
IS  -  
SP  -  
OP  -  
KW  - yhteiskuntatieteet 
N1  -   
PP  -  
ER  -