How Can Interactivity Be Facilitated in a Massive Open Online Course?

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Virtanen , H & Norrgrann , A 2020 , ' How Can Interactivity Be Facilitated in a Massive Open Online Course? Lessons from the “Principles of Service Management” Course ' , Nordic Journal of Business , vol. 69 , no. 3 , pp. 24-46 . < http://njb.fi/wp-content/uploads/2020/12/2_3-20_Virtanen_Norrgrann.pdf >

Title: How Can Interactivity Be Facilitated in a Massive Open Online Course?;
Lessons from the “Principles of Service Management” Course
Author: Virtanen, Henrik; Norrgrann, Anu
Contributor: Hanken School of Economics, Marketing, Vaasa
Hanken School of Economics, Marketing, Vaasa
Belongs to series: Nordic Journal of Business
ISSN: 2342-9003
Abstract: Prior research on massive open online courses (MOOCs) suggests interaction to be a key characteristic in terms of improving learners’ engagement, skills development, and learning experience. This study investigates learners’ experiences of participating in MOOCs in order to develop a more detailed understanding of interaction behaviors and the factors that influence them. Based on in-depth interviews conducted with MOOC participants, the study sheds light on the factors that influence interaction as well as their alignment with the self-determination theory. The results indicate that five personal and five environmental factors play a role in either enhancing or hindering interaction. Supporting learners’ autonomy and personalized learning trajectories should serve to promote both interaction and engagement. Despite the autonomous nature of learning via MOOCs, educators’ guidance and encouragement are still required to enliven learners’ interactions. In fact, this study also elucidates the social nature of learning.
Date: 2020
Subject: 512 Business and Management
Business skills
516 Educational sciences
Higher education
MOOC
Pedagogical development
Learning experience
Interaction
Learner engagement
Services Marketing and Philosophy
KOTA2020
PREM0000
1 - Open access publication channel
1 - Self archived
https://helda.helsinki.fi/dhanken/handle/10227/382284
0- Ingen av författarna har en utländsk affiliation
0- Publicerad i Finland
0- Ingen affiliation med ett företag
GOAL 09: Industry, Innovation and Infrastructure
AoS: Competition economics and service strategy - Service and customer-oriented management
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