Choreographing Strategy: An Exploration into Middle Managers’ Embodied Interaction

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https://helda.helsinki.fi/dhanken/handle/123456789/168612
Title: Choreographing Strategy: An Exploration into Middle Managers’ Embodied Interaction
Author: Gylfe, Philip
Contributor: Svenska handelshögskolan, institutionen för företagsledning och organisation, företagsledning och organisation
Hanken School of Economics, Department of Management and Organisation, Management and Organisation
Belongs to series: Economics and Society – 313
ISSN: 0424-7256 (printed)
2242-699X (PDF)
ISBN: 978-952-232-344-6 (printed)
978-952-232-345-3 (PDF)
Abstract: Orchestra conductors are concerned with the collective emotions of their organization. Conductors influence emotions in a visual, embodied and open way in order to create a common understanding of goals. Zooming out to other organizations we face the question: are there specific techniques through which organizational members, like conductors, manage emotions? More specifically, what is the role of the human body in the emotions experienced during strategy work? If organizational strategies are embodied in managers who have risen to the top while pursuing a particular set of strategic initiatives, then in what way are strategies embodied in these managers? The strategy work of middle managers forms the core empirical context of this thesis. I engaged in intense video shadowing of middle managers at a national public service broadcasting organization. The middle managers faced the challenging situation of acting as ‘linking pins’ between the organizations strategy and the day-to-day workings of the creative media professionals. Through video analysis I study the multimodal (verbal and embodied) practices through which middle managers channel the top-down and bottom-up flows in the strategy process. The findings of this thesis are threefold. First, I highlight that we need to pay increased attention to the affective reactions occurring during strategy work. Second, I argue for an embodied perspective on the creative idea generation process, and propose that we need a multimodal lens to appreciate how groups are energized into committing to novel strategic ideas. Finally, I suggest a methodological tool-kit for analyzing video data and extracting theoretically meaningful patterns.
URI: https://helda.helsinki.fi/dhanken/handle/123456789/168612
Date: 2017-09-08
Subject: middle managers
video methods
embodied interaction
emotions
idea generation


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