Pull effect in online advertising: What drives consumers to view ads online. (Available on Internet)

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http://hdl.handle.net/10138/156393
Title: Pull effect in online advertising: What drives consumers to view ads online. (Available on Internet)
Author: Lindfors, Emilia Marina
Contributor: Hanken School of Economics, Department of Marketing, Marketing
Publisher: Svenska handelshögskolan
Date: 2015-09-07
URI: http://hdl.handle.net/10138/156393
Thesis level: Masters thesis
Rights: This thesis is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.


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