A Tourism Management Perspective to CSR in a National Park : Case of the Luxury Fairmont Chateau Lake Louise Hotel and Resort in the Banff National Park

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http://urn.fi/URN:NBN:fi:hulib-201601211059
Title: A Tourism Management Perspective to CSR in a National Park : Case of the Luxury Fairmont Chateau Lake Louise Hotel and Resort in the Banff National Park
Author: Malyutin, Kirill
Contributor: University of Helsinki, Faculty of Agriculture and Forestry, Department of Forest Sciences
Publisher: Helsingfors universitet
Date: 2015
Language: eng
URI: http://urn.fi/URN:NBN:fi:hulib-201601211059
http://hdl.handle.net/10138/159922
Thesis level: master's thesis
Discipline: Marknadsföring av skogsprodukter
Forest Products Marketing
Puumarkkinatiede
Abstract: The main objective was to identify and analyze the tourism management perspective to Corporate Social Responsibility (CSR) at the luxury Fairmont Chateau Lake Louise (FCLL) Hotel and Resort in the Banff National Park (NP). It is viable for a company to conduct responsible business operations, especially in protected areas, because of a great influence of Environmental Non-Governmental Organizations (ENGO’s) and high customer awareness of environmental issues. Definitely, large chains of luxury hotels and resorts, such as the Fairmont, are greatly dependent on their reputation and engagement with the communities’ well-being and handling the environmental issues in the area of business operations. The thesis is divided into several parts, i.e. introduction, theoretical background, methodology and previous research, results of the research, and conclusions and discussions. Undoubtedly, all of the above mentioned parts are essential in order to get a complete picture of the thesis topic and its achieved objectives. As a matter of fact, the current Master’s thesis comprises various industries with hospitality, tourism, and forestry. In order to gain the stated objectives, a deep analysis of the literature related to the topic and online sources was conducted, as well as email interviews with some representatives, i.e. certain managers, of the FCLL. Obviously, not all of the respondents were able to answer in time or to answer at all due to various reasons; however, the received replies were enough to make their contribution to the current thesis. The questions were especially designed to fit the respondents and to get a better insight into the FCLL’s business activities in the Banff NP. As the results showed, the FCLL has a good reputation due to its dedication and achievements, regardless of the plans to build a conference center and previous negative impact on the environment in the area. FCLL is trying its best to become a good “citizen” by following its CSR practices and engaging stakeholders. The FCLL’s major focus is to diminish negative impacts from its business operations in the park, i.e. on its various environmental programs, engaging not only personnel of the company, but communities and customers. These results were used as a basis of a SWOT analysis to have a clearer and visible representation of the FCLL’s current position, taking all the issues into consideration. In conclusion, this research shows that the luxury Fairmont Chateau Lake Louise Hotel and Resort in the Banff National Park has a good image and reputation due to its various environmental programs, dedication to its responsible business operations, and engagement of the involved stakeholders; therefore, it is clear the company has a great potential based on its achievements and willingness to make its positive contribution.
Subject: hotel
hospitality
responsible
sustainable
business
operation
tourism
environment
national
park
Fairmont
Chateau
Lake Louise
Banff
nature
impact
society
wildlife
visitors
customers
travel
CSR
Alberta
Canada


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