Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts

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http://hdl.handle.net/10138/161299

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Holmlund , M , Kowalkowski , C & Biggemann , S 2016 , ' Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts : An Agenda for Academic Inquiry ' Journal of Business Research , vol 69 , no. 7 , pp. 2457-2462 . , 10.1016/j.jbusres.2016.02.014

Title: Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts;
An Agenda for Academic Inquiry
Author: Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio
Contributor: Hanken School of Economics, Marketing, Helsinki
Hanken School of Economics, Marketing, Helsinki
Publisher: Elsevier Inc
Date: 2016
Number of pages: 6
Belongs to series: Journal of Business Research
ISSN: 0148-2963
URI: http://hdl.handle.net/10138/161299
Peer reviewed: Yes
Abstract: Many businesses today recognize the increased significance of service and the transition toward service orientation. Nonetheless, organizational practitioners frequently encounter problems managing this shift and seizing service-related business opportunities. This practical relevance, together with many still-unanswered service research questions, has inspired the preparation of this special section that advances the extant literatures on business services. We finish by providing a research agenda. First, more research is needed on the buyer perspective. Second, researchers need to keep in mind financial issues related to business services. Third, more researchers could tap into management, leadership, and decision-making in business service companies. Finally, sustainability, social responsibility, and environmental considerations are important topics for further exploration.
Subject: 512 Business and Management
Business-to-business services
Industrial service
Service marketing
Service innovation
Service purchasing
Research inquiry
KOTA2016?
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