How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development Practice

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Tähtinen , J , Ryan , A & Holmlund , M 2016 , ' How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development Practice ' Marketing Theory , vol 36 , no. 2 , pp. 250-256 . , 10.1177/1470593115608077

Title: How to Develop Theory and Keep Our Jobs. The Role of Academic 'Gatherings' in Our Theory Development Practice
Author: Tähtinen, Jaana; Ryan, Annmarie; Holmlund, Maria
Contributor: Hanken School of Economics, Marketing, Helsinki
Publisher: Sage Publications Ltd
Date: 2016-05-13
Number of pages: 7
Belongs to series: Marketing Theory
ISSN: 1470-5931
URI: http://hdl.handle.net/10138/163217
Peer reviewed: Yes
Subject: 512 Business and Management
KOTA2015?
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