Playing on two chessboards

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den Hond , F , Rehbein , K A , de Bakker , F G A & van Lankveld , H 2014 , ' Playing on two chessboards : Reputation effects between Corporate Social Responsibility (CSR) and Corporate Political Activity (CPA) ' Journal of Management Studies , vol 51 , no. 5 , pp. 790-813 . DOI: 10.1111/joms.12063

Title: Playing on two chessboards;
Reputation effects between Corporate Social Responsibility (CSR) and Corporate Political Activity (CPA)
Author: den Hond, Frank; Rehbein, Kathleen A.; de Bakker, Frank G. A.; van Lankveld, Hilde
Contributor: Hanken School of Economics, Management and Organisation, Helsinki
Publisher: Wiley-Blackwell Publishing Ltd
Date: 2014
Belongs to series: Journal of Management Studies
ISSN: 0022-2380
Peer reviewed: Yes
Abstract: It has recently been argued that CSR is ‘political’. It has been neglected however, that firms also operate politically in a traditional sense, in seeking to secure favorable political conditions for their businesses. We argue that there are potential synergies between CSR and CPA that are often overlooked by firms and that recognition of these synergies will stimulate firms to align their CSR and CPA. We develop a conceptual model that specifies how various configurations of a firm’s CSR and CPA—alignment, misalignment and nonalignment—affects the firm’s reputation beyond the separate reputation effects of CSR and CPA. This model has important implications for understanding how and why firms should pay attention to their CPA and CSR configurations, and thereby contributes to the broader issue of why firms should make sure that they are consistent in terms of responding to stakeholder concerns.
Subject: 512 Business and Management

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