Branding Design Heritage for Prestige: Case Marimekko

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http://hdl.handle.net/10138/166318

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Lindberg-Repo , K H & Dube , A 2016 , ' Branding Design Heritage for Prestige: Case Marimekko ' in SΜΕs Abstracts: 13th Annual International Conference on SΜΕs, Entrepreneurship and Innovation: Management – Marketing – Economic - Social Aspects : 4th Annual International Colloquium on Branding and Panel on Small Societies-Small Business-Small Cities & Villages , pp. 24-25 .

Title: Branding Design Heritage for Prestige: Case Marimekko
Author: Lindberg-Repo, Kirsti Helena; Dube, Apramey
Contributor: Hanken School of Economics, CERS - Centre for Relationship Marketing and Service Management, Helsinki
Hanken School of Economics, Marketing, Helsinki
Date: 2016-07
Number of pages: 2
Belongs to series: SΜΕs Abstracts: 13th Annual International Conference on SΜΕs, Entrepreneurship and Innovation: Management – Marketing – Economic - Social Aspects 4th Annual International Colloquium on Branding and Panel on Small Societies-Small Business-Small Cities & Villages
URI: http://hdl.handle.net/10138/166318
Peer reviewed: Yes
Subject: 512 Business and Management
Design
Branding
design heritage
design prestige
Marimekko
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