Central marketing of cellulose, with particular reference to brand policy.

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Citation

Acta Forestalia Fennica. 1961. 73(2): 1-56.

Title: Central marketing of cellulose, with particular reference to brand policy.
Alternative title: Selluloosan yhteismarkkinointi erityisesti merkkipolitiikkaa silmällä pitäen.
Author: Holopainen, Viljo
Publisher: Suomen metsätieteellinen seura
Date: 1960
Language: eng
ISSN: 0001-5636
URI: http://hdl.handle.net/10138/17632
Subject: pulp and paper industry
cellulose
marketing
brands
massateollisuus
selluloosa
markkinointi
yhteistyö
merkkitavarat


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