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Information Visualization in a Business Decision Support System

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Title: Information Visualization in a Business Decision Support System
Author: Ahokas, Tapio
Contributor: University of Helsinki, Faculty of Science, Department of Computer Science
Thesis level: Master's thesis
Abstract: Information visualization is a process of constructing a visual presentation of abstract quantitative data. The characteristics of visual perception enable humans to recognize patterns, trends and anomalies inherent in the data with little effort in a visual display. Such properties of the data are likely to be missed in a purely text-based presentation. Visualizations are therefore widely used in contemporary business decision support systems. Visual user interfaces called dashboards are tools for reporting the status of a company and its business environment to facilitate business intelligence (BI) and performance management activities.

In this study, we examine the research on the principles of human visual perception and information visualization as well as the application of visualization in a business decision support system. A review of current BI software products reveals that the visualizations included in them are often quite ineffective in communicating important information. Based on the principles of visual perception and information visualization, we summarize a set of design guidelines for creating effective visual reporting interfaces.
URI: URN:NBN:fi-fe200806171576
http://hdl.handle.net/10138/21417
Date: 2008-06-02
Copyright information: This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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