Miksi ruokaverkkokaupan asiakas lopetti tilaamasta? : case Kesko Oyj

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http://urn.fi/URN:NBN:fi:hulib-201806122388
Title: Miksi ruokaverkkokaupan asiakas lopetti tilaamasta? : case Kesko Oyj
Author: Puirola, Nadja
Contributor: University of Helsinki, Faculty of Agriculture and Forestry, Department of Economics and Management
Publisher: Helsingin yliopisto
Date: 2018
Language: fin
URI: http://urn.fi/URN:NBN:fi:hulib-201806122388
http://hdl.handle.net/10138/236084
Thesis level: master's thesis
Discipline: Elintarvike-ekonomia
Food Economics
Livsmedelsekonomi
Subject: ruoan verkkokauppa
sitoutuminen
monikanavainen palvelu


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