Use of psychophysiological measurements in communication research : Teachings from two studies of corporate reputation

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Laaksonen , S-M , Salminen , M , Falco , A , Aula , P & Ravaja , N 2013 , ' Use of psychophysiological measurements in communication research : Teachings from two studies of corporate reputation ' , ESSACHESS - Journal for Communication Studies , vol. 6 , no. 1 , pp. 245-255 . < http://www.essachess.com/index.php/jcs/article/view/206 >

Title: Use of psychophysiological measurements in communication research : Teachings from two studies of corporate reputation
Author: Laaksonen, Salla-Maaria; Salminen, Mikko; Falco, Alessio; Aula, Pekka; Ravaja, Niklas
Contributor: University of Helsinki, Media and Communication Studies
University of Helsinki, Aalto University
University of Helsinki, Department of Social Research (2010-2017)
University of Helsinki, Department of Social Research (2010-2017)
Date: 2013
Language: eng
Number of pages: 11
Belongs to series: ESSACHESS - Journal for Communication Studies
ISSN: 2066-5083
URI: http://hdl.handle.net/10138/236717
Abstract: In this paper we evaluate the possibilities psychophysiological study of emotions can offer to communication research, main focus being on studies of organizational reputation. We briefly discuss the study of emotion in communication sciences and then describe the experimental protocol for studying reputation and emotions with the psychophysiological methods and offer some empirical results from our first experiments. The results obtained from studies reviewed in this paper show that reputation is at least partly emotional appeal and hence can be measured on an individual level through bodily reactions. Secondly, the results show that the valence of company-related content (e.g., news) also has emotional implications and thus consequences. After presenting the studies we discuss our findings and reflect our observations during the research collaboration from two different perspectives: methodological and theoretical.
Subject: 518 Media and communications
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