From nostalgia for the recent past and beyond : The temporal frames of recalled consumption experiences

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http://hdl.handle.net/10138/237030

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Ryynanen , T & Heinonen , V 2018 , ' From nostalgia for the recent past and beyond : The temporal frames of recalled consumption experiences ' , International Journal of Consumer Studies , vol. 42 , no. 1 , pp. 186-194 . https://doi.org/10.1111/ijcs.12398

Title: From nostalgia for the recent past and beyond : The temporal frames of recalled consumption experiences
Author: Ryynanen, Toni; Heinonen, Visa
Contributor: University of Helsinki, Ruralia Institute, Mikkeli
University of Helsinki, Department of Economics and Management
Date: 2018-01
Language: eng
Number of pages: 9
Belongs to series: International Journal of Consumer Studies
ISSN: 1470-6423
URI: http://hdl.handle.net/10138/237030
Abstract: Studies of nostalgia are one of the research subfields of recalled consumption experiences. In addition to the nostalgic recall, the consumers' remembered experiences situate in other temporal frames, a theme rarely touched in the extant research. The aim of this research was to examine the differences between nostalgic and other recalled consumption experiences by identifying and analysing the characteristics of the temporal frames. The data set for this task comprised 480 descriptions of consumers' experiences involving an everyday consumer object. An interpretive approach was utilized to analyse the temporal frames. The results of the study indicate that the consumers described their memories in four temporal structures. These are the strong nostalgia from childhood, light nostalgia from youth, descriptions of recent past and memories linked to consumption practices and traditions that will be fostered in the future. The article proposes a conceptual framework describing the temporal frames of consumers' remembered consumption experiences that opens further avenues for research alongside of nostalgic recall.
Subject: consumption experience
nostalgia
ordinary objects
remembered experience
temporal frames
temporality
CONSUMER RESEARCH
TASTES
PREFERENCES
POSSESSIONS
FANTASIES
FEELINGS
EMOTIONS
RESOURCE
BRANDS
POWER
5200 Other social sciences
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