On the force potential of strategy texts: a critical discourse analysis of a strategic plan and its power effects in a city organization

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http://hdl.handle.net/10138/26464
Title: On the force potential of strategy texts: a critical discourse analysis of a strategic plan and its power effects in a city organization
Author: Vaara, Eero; Sorsa, Virpi; Palli, Pekka
Abstract: Despite increasing interest in the discursive aspects of strategy, few studies have examined strategy texts and their power effects. We draw from Critical Discourse Analysis to better understand the power of strategic plans as a directive genre. In our empirical analysis, we examined the creation of the official strategic plan of the City of Lahti in Finland. As a result of our inductive analysis, we identified five central discursive features of this plan: self-authorization, special terminology, discursive innovation, forced consensus and deonticity. We argue that these features can, with due caution, be generalized and conceived as distinctive features of the strategy genre. We maintain that these discursive features are not trivial characteristics; they have important implications for the textual agency of strategic plans, their performative effects, impact on power relations and ideological implications.
URI: http://hdl.handle.net/10138/26464
Date: 2010
Subject: critical discourse analysis
deonticity
discourse
force potential
ideology
plan
power
strategy
text
textual agency


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