The localisation of advertising print media as a multimodal process
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Hiippala , T 2012 , ' The localisation of advertising print media as a multimodal process ' , in W L Bowcher (ed.) , Multimodal Texts from Around the World: Linguistic and Cultural Insights Palgrave Macmillan , London , pp. 97-122 .
| Title: | The localisation of advertising print media as a multimodal process |
| Author: | Hiippala, Tuomo |
| Editor: | Bowcher, Wendy L. |
| Contributor: | University of Helsinki, Department of Modern Languages |
| Belongs to series: | Multimodal Texts from Around the World: Linguistic and Cultural Insights |
| ISBN: | 978-0-230-25163-2 |
| Peer review status: | Peer reviewed |
| URI: | http://hdl.handle.net/10138/28410 |
| Date: | 2012 |
| Subject: |
6121 Languages
finnish english multimodality localization cross-cultural communication print media tourism |
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