The localisation of advertising print media as a multimodal process
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Title:
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The localisation of advertising print media as a multimodal process |
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Author:
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Hiippala, Tuomo
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Citation:
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Hiippala , T 2012 , ' The localisation of advertising print media as a multimodal process ' , in W L Bowcher (ed.) , Multimodal Texts from Around the World: Linguistic and Cultural Insights Palgrave Macmillan , London , pp. 97-122 . |
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Belongs to series:
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Multimodal Texts from Around the World: Linguistic and Cultural Insights |
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ISBN:
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978-0-230-25163-2 |
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Peer review status:
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Peer reviewed
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URI:
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http://hdl.handle.net/10138/28410
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Date:
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2012 |
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