The localisation of advertising print media as a multimodal process

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Hiippala , T 2012 , ' The localisation of advertising print media as a multimodal process ' , in W L Bowcher (ed.) , Multimodal Texts from Around the World: Linguistic and Cultural Insights Palgrave Macmillan , London , pp. 97-122 .

Title: The localisation of advertising print media as a multimodal process
Author: Hiippala, Tuomo
Editor: Bowcher, Wendy L.
Contributor: University of Helsinki, Department of Modern Languages
Belongs to series: Multimodal Texts from Around the World: Linguistic and Cultural Insights
ISBN: 978-0-230-25163-2
Peer review status: Peer reviewed
URI: http://hdl.handle.net/10138/28410
Date: 2012
Subject: 6121 Languages
finnish
english
multimodality
localization
cross-cultural communication
print media
tourism


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