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The localisation of advertising print media as a multimodal process

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Title: The localisation of advertising print media as a multimodal process
Author: Hiippala, Tuomo
Citation: Hiippala , T 2012 , ' The localisation of advertising print media as a multimodal process ' , in W L Bowcher (ed.) , Multimodal Texts from Around the World: Linguistic and Cultural Insights Palgrave Macmillan , London , pp. 97-122 .
Belongs to series: Multimodal Texts from Around the World: Linguistic and Cultural Insights
ISBN: 978-0-230-25163-2
Peer review status: Peer reviewed
URI: http://hdl.handle.net/10138/28410
Date: 2012

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