The emergence of PR consultants as part of the Finnish political communication elite

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http://hdl.handle.net/10138/298900

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Lounasmeri , L I 2018 , ' The emergence of PR consultants as part of the Finnish political communication elite ' , Journal of Contemporary European Studies , vol. 26 , no. 4 , pp. 377-391 . https://doi.org/10.1080/14782804.2018.1436530

Title: The emergence of PR consultants as part of the Finnish political communication elite
Author: Lounasmeri, Lotta Inari
Contributor organization: Department of Social Research (2010-2017)
Date: 2018
Language: eng
Number of pages: 15
Belongs to series: Journal of Contemporary European Studies
ISSN: 1478-2804
DOI: https://doi.org/10.1080/14782804.2018.1436530
URI: http://hdl.handle.net/10138/298900
Abstract: This article examines the idea of an emerging political communication elite in the context of the Finnish polity. The specific focus is on PR consultants’ role as new, evolving actors in this elite network, where positions in politics, media and consultancies are becoming increasingly interchangeable. This follows the trend of other Nordic countries, where the professionalisation and commercialisation of political communication has already occurred. Interviews with Finnish PR professionals allow us to trace a common culture where professional expertise, fields of connection and norms and values are shared. The analysis is applied to the context of elite theories and major societal changes of recent decades, including the weakening of the Nordic corporatist system, privatisation and the global trends of mediatisation and promotional culture.
Subject: 517 Political science
PR consultants
elite culture
518 Media and communications
political communication
public-relations
Peer reviewed: Yes
Rights: cc_by_nc_nd
Usage restriction: openAccess
Self-archived version: publishedVersion


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