Fashion Blogs : Constructing an Identity through Body and Politics

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http://urn.fi/URN:NBN:fi:hulib-201905212055
Title: Fashion Blogs : Constructing an Identity through Body and Politics
Author: Pavlyshche, Tereza
Contributor: University of Helsinki, Faculty of Arts, Department of World Cultures
Publisher: Helsingin yliopisto
Date: 2019
Language: eng
URI: http://urn.fi/URN:NBN:fi:hulib-201905212055
http://hdl.handle.net/10138/301953
Thesis level: master's thesis
Discipline: alue- ja kulttuurintutkimus
Area and Cultural Studies
Region- och kulturstudier
Abstract: Fashion blogs are invention of the new millennia. Starting with something as simple as commenting on the outfit or a fashion event using this online medium, modern bloggers transformed it now into a successful business venture and a massive network for sharing ideas, tips and personal struggles with their followers. Thus, nowadays, a successful fashion blogger can be anything from a minor celebrity in the blogosphere, to a major international influencer in the fashion industry. Being personally fascinated by the way modern fashion bloggers run their blogs and manage to create a personal brand, I have decided to focus my research on creation of an online identity fashion bloggers go through whilst managing their personal blogs. Intentionally, or unintentionally personal fashion bloggers develop a certain type of writing and content creation that allows them to connect to many people. Fashion bloggers try to produce an idea that will guarantee them professional success. However, their personal background partially already set them up to be more connected to a certain group of people rather than the other. It is visible in their looks, ethnicity, lifestyle, personal interests and in opinions what type of people would be the majority of their followers. As a results, the network of followers that will be build by the blogger will determine what type of content she will be producing to attract even more readers. This is what will be discussed in this thesis: how fashion bloggers behave and what they primarily focus on in their blogs to keep up the online persona they are constructing.
Subject: fashion
blogs
fashion blogger
women
identity
diversity
body
politics


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