The role of temporal focus and self-congruence on consumer preference and willingness to pay A new scrutiny in branding strategy

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http://hdl.handle.net/10138/311612

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Tan , T M , Salo , J , Juntunen , J & Kumar , A 2019 , ' The role of temporal focus and self-congruence on consumer preference and willingness to pay A new scrutiny in branding strategy ' , European Journal of Marketing , vol. 53 , no. 1 , pp. 37-62 . https://doi.org/10.1108/EJM-04-2017-0303

Title: The role of temporal focus and self-congruence on consumer preference and willingness to pay A new scrutiny in branding strategy
Author: Tan, Teck Ming; Salo, Jari; Juntunen, Jouni; Kumar, Ashish
Contributor: University of Helsinki, Department of Economics and Management
Date: 2019-01-07
Language: eng
Number of pages: 26
Belongs to series: European Journal of Marketing
ISSN: 0309-0566
URI: http://hdl.handle.net/10138/311612
Subject: Branding
Self-congruence
Brand usage imagery congruity
Construal-level theory
Situational self-image
Temporal focus
IMAGE CONGRUENCE
CONSEQUENCES
SATISFACTION
ANTECEDENTS
ATTACHMENT
NOSTALGIA
ATTITUDES
BEHAVIOR
IMPACT
FUTURE
512 Business and Management
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