Comparison of Interactive Visualization Techniques for Origin-Destination Data Exploration

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http://urn.fi/URN:NBN:fi:hulib-202005262272
Title: Comparison of Interactive Visualization Techniques for Origin-Destination Data Exploration
Author: Nissilä, Viivi
Other contributor: Helsingin yliopisto, Matemaattis-luonnontieteellinen tiedekunta
University of Helsinki, Faculty of Science
Helsingfors universitet, Matematisk-naturvetenskapliga fakulteten
Publisher: Helsingin yliopisto
Date: 2020
Language: eng
URI: http://urn.fi/URN:NBN:fi:hulib-202005262272
http://hdl.handle.net/10138/315496
Thesis level: master's thesis
Degree program: Datatieteen maisteriohjelma
Master's Programme in Data Science
Magisterprogrammet i data science
Specialisation: ei opintosuuntaa
no specialization
ingen studieinriktning
Discipline: none
Abstract: Origin-Destination (OD) data is a crucial part of price estimation in the aviation industry, and an OD flight is any number of flights a passenger takes in a single journey. OD data is a complex set of data that is both flow and multidimensional type of data. In this work, the focus is to design interactive visualization techniques to support user exploration of OD data. The thesis work aims to find which of the two menu designs suit better for OD data visualization: breadth-first or depth-first menu design. The two menus follow Schneiderman’s Task by Data Taxonomy, a broader version of the Information Seeking Mantra. The first menu design is a parallel, breadth-first menu layout. The layout shows the variables in an open layout and is closer to the original data matrix. The second menu design is a hierarchical, depth-first layout. This layout is derived from the semantics of the data and is more compact in terms of screen space. The two menu designs are compared in an online survey study conducted with the potential end users. The results of the online survey study are inconclusive, and therefore are complemented with an expert review. Both the survey study and expert review show that the Sankey graph is a good visualization type for this work, but the interaction of the two menu designs requires further improvements. Both of the menu designs received positive and negative feedback in the expert review. For future work, a solution that combines the positives of the two designs could be considered. ACM Computing Classification System (CCS): Human-Centered Computing → Visualization → Empirical Studies in Visualization Human-centered computing → Interaction design → Interaction design process and methods → Interface design prototyping
Subject: Interaction
Visualization
Sankey
OD Data
Civil Aviation


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