Gaming Algorithmic Hate-Speech Detection : Stakes, Parties, and Moves

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Haapoja , J , Laaksonen , S-M & Lampinen , A 2020 , ' Gaming Algorithmic Hate-Speech Detection : Stakes, Parties, and Moves ' , Social Media + Society , vol. 6 , no. 2 , 924778 . https://doi.org/10.1177/2056305120924778

Title: Gaming Algorithmic Hate-Speech Detection : Stakes, Parties, and Moves
Author: Haapoja, Jesse; Laaksonen, Salla-Maaria; Lampinen, Airi
Contributor organization: Faculty of Social Sciences
Centre for Consumer Society Research
Department of Social Research (2010-2017)
Media and Communication Studies
Date: 2020-04-01
Language: eng
Number of pages: 10
Belongs to series: Social Media + Society
ISSN: 2056-3051
DOI: https://doi.org/10.1177/2056305120924778
URI: http://hdl.handle.net/10138/317300
Abstract: A recent strand of research considers how algorithmic systems are gamed in everyday encounters. We add to this literature with a study that uses the game metaphor to examine a project where different organizations came together to create and deploy a machine learning model to detect hate speech from political candidates’ social media messages during the Finnish 2017 municipal election. Using interviews and forum discussions as our primary research material, we illustrate how the unfolding game is played out on different levels in a multi-stakeholder situation, what roles different participants have in the game, and how strategies of gaming the model revolve around controlling the information available to it. We discuss strategies that different stakeholders planned or used to resist the model, and show how the game is not only played against the model itself, but also with those who have created it and those who oppose it. Our findings illustrate that while “gaming the system” is an important part of gaming with algorithms, these games have other levels where humans play against each other, rather than against technology. We also draw attention to how deploying a hate-speech detection algorithm can be understood as an effort to not only detect but also preempt unwanted behavior.
Subject: FACEBOOK
GAME
MODERATION
TWITTER
VISIBILITY
algorithmic systems
elections
game metaphor
hate-speech
social media
518 Media and communications
Peer reviewed: Yes
Rights: cc_by_nc
Usage restriction: openAccess
Self-archived version: publishedVersion


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