Algorithmic "We" : Belonging in the Age of Digital Media

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http://hdl.handle.net/10138/318488

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Kangaskoski , M 2020 , ' Algorithmic "We" : Belonging in the Age of Digital Media ' , Style , vol. 54 , no. 1 , pp. 36-47 . https://doi.org/10.5325/style.54.1.0036

Title: Algorithmic "We" : Belonging in the Age of Digital Media
Author: Kangaskoski, Matti
Contributor: University of Helsinki, Helsinki Collegium for Advanced Studies
Date: 2020-05-10
Language: eng
Number of pages: 12
Belongs to series: Style
ISSN: 0039-4238
URI: http://hdl.handle.net/10138/318488
Abstract: This essay examines affordances of algorithmic profiling interfaces and their potential for forming collectives. These interfaces form groups through a logic of inclusion and exclusion analogous to linguistic we-discourses, resulting in an “algorithmic we-interpellation.” Aided by algorithmic profiling, social media interfaces are able to interpellate large groups to stand behind a cause and even to mobilize them to topple a government. However, and despite their promise to the contrary, such interfaces struggle to facilitate the kind of “shared foundation” that would be necessary for collectives in which belonging means, not inclusion into a collected set, but being part of a shared process.
Subject: 518 Media and communications
digital interface
algorithmic profiling
algorithmic governmentality
collective
6122 Literature studies
we-narrative
611 Philosophy
Individuation
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