Algorithmic "We" : Belonging in the Age of Digital Media

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Kangaskoski , M 2020 , ' Algorithmic "We" : Belonging in the Age of Digital Media ' , Style , vol. 54 , no. 1 , pp. 36-47 .

Title: Algorithmic "We" : Belonging in the Age of Digital Media
Alternative title: Algoritmisesti muodostunut "Me" : Yhteisöön kuuluminen digitaalisen median aikakaudella
Author: Kangaskoski, Matti
Contributor organization: Helsinki Collegium for Advanced Studies
Date: 2020-05-10
Language: eng
Number of pages: 12
Belongs to series: Style
ISSN: 0039-4238
Abstract: This essay examines affordances of algorithmic profiling interfaces and their potential for forming collectives. These interfaces form groups through a logic of inclusion and exclusion analogous to linguistic we-discourses, resulting in an “algorithmic we-interpellation.” Aided by algorithmic profiling, social media interfaces are able to interpellate large groups to stand behind a cause and even to mobilize them to topple a government. However, and despite their promise to the contrary, such interfaces struggle to facilitate the kind of “shared foundation” that would be necessary for collectives in which belonging means, not inclusion into a collected set, but being part of a shared process.
Subject: 518 Media and communications
digital interface
algorithmic profiling
algorithmic governmentality
6122 Literature studies
611 Philosophy
Peer reviewed: Yes
Rights: unspecified
Usage restriction: openAccess
Self-archived version: acceptedVersion

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