Customer Needing: A Challenge for the Seller Offering

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http://hdl.handle.net/10138/37178

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Strandvik , T , Holmlund , M & Edvardsson , B 2012 , ' Customer Needing: A Challenge for the Seller Offering ' JOURNAL OF BUSINESS & INDUSTRIAL MARKETING , vol 27 , no. 2 , pp. 132-141 . , 10.1108/08858621211196994

Title: Customer Needing: A Challenge for the Seller Offering
Author: Strandvik, Tore; Holmlund, Maria; Edvardsson, Bo
Contributor: Hanken School of Economics, Marketing, Helsinki
Hanken School of Economics, Marketing, Helsinki
Belongs to series: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
ISSN: 0885-8624
Peer review status: Peer reviewed
URI: http://hdl.handle.net/10138/37178
Date: 2012-01-20
Subject: KOTA2012


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