Analysis of global paperboard market and Finnish exports

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http://urn.fi/URN:NBN:fi:hulib-201507212033
Title: Analysis of global paperboard market and Finnish exports
Author: Xu, Yuan
Contributor: University of Helsinki, Faculty of Agriculture and Forestry, Department of Forest Sciences
Publisher: Helsingfors universitet
Date: 2013
Language: eng
URI: http://urn.fi/URN:NBN:fi:hulib-201507212033
http://hdl.handle.net/10138/39453
Thesis level: master's thesis
Discipline: Marknadsföring av skogsprodukter
Forest Products Marketing
Puumarkkinatiede
Abstract: The increasing recognition of eco-friendly packaging in the packaging industry makes paperboard one of the most promising green packaging materials. The global demand for paperboard has increased rapidly in the past two decades. The purposes of the study are: firstly, to provide an overview of the consumption, production, imports and exports of paperboard products in different regions worldwide between 1992 and 2010. Secondly, as the Finnish paperboard industry has been highly export-oriented, the study also aims to provide quantitative analysis of the main determinants influencing the demand for Finnish paperboard exports in its main destinations-Germany and Russia by applying economic models from the first quarter of 1995 to the third quarter of 2011. Finally, trends projection for the future development of Finnish paperboard is presented based on results of analysis. The research is both descriptive and explanatory based on secondary data collected from various databases. The regional analysis of paperboard market from 1992 to 2010 revealed that North America and Western Europe’s paperboard production exceeded the consumption, where Asia, Eastern Europe and Latin America’s consumption exceeded the production. The consumption and production growth was extremely fast in Asia and it has been the largest consumer and producer of paperboard products since 2000s. Western Europe has been the largest exporter and importer throughout the years. The empirical modeling of Finnish paperboard export demand showed that the export demand for Finnish paperboard in Germany was highly affected by the total paperboard imports of Germany and its GDP. It also has high sensitivity to the income changes of Germany in long term, but the price effect was not significant. The export demand for Finnish paperboard in Russia has low income elasticity and the price effect was statistically significant. Oil price has also significant influence on Finnish paperboard export demand to Russia. According to the linear trends projection for Finnish paperboard market to 2020, the consumption and imports will grow very slowly or even stagnate, but the production and exports will continuously increase at a faster pace.
Subject: paperboard
export
Finland
Germany
Russia
economic modeling


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