Essays on Platforms: Business Strategies, Regulation and Policy in Telecommunications, Media and Technology Industries

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Title: Essays on Platforms: Business Strategies, Regulation and Policy in Telecommunications, Media and Technology Industries
Author: Tåg, Joacim
Other contributor: Svenska handelshögskolan, Institutionen för nationalekonomi, nationalekonomi
Hanken School of Economics, Department of Economics, Economics
Publisher: Svenska handelshögskolan
Date: 2008-11-04
Language: eng
Belongs to series: Economics and Society - 188
ISBN: 978-952-232-009-4
ISSN: 0424-7256
Thesis level: Doctoral thesis
Abstract: The growth of the information economy has been stellar in the last decade. General-purpose technologies such as the computer and the Internet have promoted productivity growth in a large number of industries. The effect on telecommunications, media and technology industries has been particularly strong. These industries include mobile telecommunications, printing and publishing, broadcasting, software, hardware and Internet services. There have been large structural changes, which have led to new questions on business strategies, regulation and policy. This thesis focuses on four such questions and answers them by extending the theoretical literature on platforms. The questions (with short answers) are: (i) Do we need to regulate how Internet service providers discriminate between content providers? (Yes.) (ii) What are the welfare effects of allowing consumers to pay to remove advertisements from advertisement-supported products?(Ambiguous, but those watching ads are worse off.) (iii) Why are some markets characterized by open platforms, extendable by third parties, and some by closed platforms, which are not extendable? (It is a trade-off between intensified competition for consumers and benefits from third parties) (iv) Do private platform providers allow third parties to access their platform when it is socially desirable? (No.)
Subject: advertising
net neutrality
price discrimination
two-sided markets
vertical integration
Rights: Publikationen är skyddad av upphovsrätten. Den får läsas och skrivas ut för personligt bruk. Användning i kommersiellt syfte är förbjuden.

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