Pulp and Paper Fiction: On the Discursive Legitimation of Global Industrial Restructuring

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http://hdl.handle.net/10227/400
Title: Pulp and Paper Fiction: On the Discursive Legitimation of Global Industrial Restructuring
Author: Vaara, Eero; Tienari, Janne; Laurila, Juha
Publisher: Organization Studies 27(6): 789–810
Date: 2007
Language: en
URI: http://hdl.handle.net/10227/400
Abstract: Despite the central role of legitimacy in social and organizational life, we know little of the subtle meaning-making processes through which organizational phenomena, such as industrial restructuring, are legitimated in contemporary society. Therefore, this paper examines the discursive legitimation strategies used when making sense of global industrial restructuring in the media. Based on a critical discourse analysis of extensive media coverage of a revolutionary pulp and paper sector merger, we distinguish and analyze five legitimation strategies: (1) normalization, (2) authorization, (3) rationalization, (4) moralization, and (5) narrativization. We argue that while these specific legitimation strategies appear in individual texts, their recurring use in the intertextual totality of the public discussion establishes the core elements of the emerging legitimating discourse.
Subject: legitimation
discourse
media
industrial restructuring
globalization


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