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Has selling tickets in advance increased attendance in the Finnish football league?

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Title: Has selling tickets in advance increased attendance in the Finnish football league?
Author: Iho, Antti; Heikkilä, Jaakko
Belongs to series: Discussion Papers - 21
ISSN: 1459-9996
Abstract: We analyse the overall determinants of demand and isolate the effect of advance ticket sales on Finnish football league attendances. We postulate a linear OLS model for log-attendance data from the years 1991-2007. Matchday weather, timing of the match, team performance and match characteristics together with team, year, month and stadium specific dummies are used as the explanatory variables. The model is found to explain the data very well. The results suggest that offering the option of buying the tickets in advance has had an isolated positive effect on attendance for associated teams.
URI: http://hdl.handle.net/1975/7761
Date: 2008

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